Reprising his role as the hero of saying the unsayable, Kay delivers a timely performance - reminding us all that telling the truth is always worthwhile. That's they key to this ad, it's about truth, a product truth, a human truth, a real truth. John Smith's tastes horrible, but using this advert they were able to convince people for a short period of time that it is totally drinkable. I know I was convinced, so much so that I tried it. Have you tried it? Ah, that's probably for the best.
My question to you, does this advert propagate homophobia or did you not like it?
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